Long lines can be seen at career fairs and job events in Philadelphia as the nagging beast of unemployment continues to persist. Is it better to spend time at career fairs and job events or to sit at home and send out more resumes? Surprisingly resume volume pales in comparison to putting a face to your resume, but only if you follow a specific strategy for working the room at a career fair or job event.
The first thing to consider when exploring the idea of increasing your Philadelphia job market presence at a job event is the target demographic. Where do you fit into the scheme of employment demographics, and why is it important to acknowledge that there is no one-size-fits-all style job fair? Many job fairs target Philadelphia job seekers who are either entry level non-college graduates, or entry level college graduates. Others target specific industries such as restaurant, customer service, or engineering. Take some time to find out what type of employers will be attending the career fair. Consider whether these employers would hire someone with your expertise. If you work within a specialized field and feel that you would be of no value to any employer there, skip the event. However, if you are a generic professional, such as an accountant, customer service representative, or administrative professional consider attending the event because virtually every company can use your skill set.
Before attending the career fair or job event, retool your resume to a generic work of marketing art that quickly allows an employer to see your skill set. The first step to doing this is to create a powerful promotional objective that outlines your basic intangible skills followed by a table that outlines all of your tangible skills. Consider what these employers value most; education or expertise and professional experience, and rearrange your resume to match. Consider paying someone to draft you a hypnotically convincing cover letter to place on top of your resume so that the employer feels that they must flip the page to discover exactly how you will benefit their company.
Dress for success on the day of the career fair or job event. Remember that there is no one-size-fits-all dress code. If you are attending a construction job event, or restaurant services job even consider wearing jeans with a corporate casual top, or even a corporate casual suit. Professional job fairs will require a full suit, and sometimes a three piece suit for men. Determine how employers will be dressed at the event and dress one level higher if possible.
Make sure to follow up with the employers that you met at the career fair, even if they don’t pick up the phone to hire you right away. An easy way to do this is to sign up for our online job search for that employers field so that you will be kept abreast of any new jobs that employer posts and receive them the moment they are posted on the internet.
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